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MBA in
Marketing

Globally recognized, UGC entitled online degree, equivalent to a regular degree from NAAC A+ accredited India’s leading University.

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Live + Recorded
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2 Years

Eligibility

Passed Bachelor 's Degree (any stream) of minimum 3 year duration.

All Specializations

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Program Overview

The curriculum of MBA is designed to provide the understanding about Management education and to train the students encourage them to become better managers or entrepreneurs. The students are prepared to explore opportunities being newly created in management profession. The programme aims to achieve the following objectives:

Aligned With Personalised Growth Plan

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8

Electives

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Recorded

Lectures

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Live

Classes

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103

Credits

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Industrial

Live Projects

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Mentoring

Sessions

Aligned With Personalised Growth Plan

Dynamic Curriculum

Semester 1
Code Course Category Name of the Subject Credits
MBM 102 Core Course Managerial Economics 4
MAT 153 Core Course Quantitative Methods for Management 4
MBM 103 Core Course Accounting for Managers 4
MBM 104 Core Course Legal Aspects of Business 4
MBM 108 Core Course Management Concepts 4
MBM 109 Core Course Organizational Behaviour 4
MBM 107 Core Course Business Environment 4
MBM 105 Core Course Business Ethics 2
Total Credits 30
Semester 2
Code Course Category Name of the Subject Credits
MBM 201 Core Course Human Resource Management 3
MBM 202 Core Course Financial Management 4
MBM 203 Core Course Marketing Management 3
MBM 204 Core Course Research Methodology 4
MBM 207 Core Course Introduction to Agri Business 3
MBM 209 Core Course Management Information System 3
MBM 210 Core Course International Business Management 3
MBM 214 Core Course Total Quality Management 3
MBM 215
MBM 216
Elective I*
Elective II*
Digital Marketing
Innovation & Design Thinking
2
SE 201 Skill Enhancement Course Business Communication 2
Total Credits 30
*A student has to choose only one of the elective subjects listed in table above.
Semester 3
Code Course Category Name of the Subject Credits
MBM 301 Compulsory Project Management 3
MBM 302 Compulsory Supply Chain Management 3
MBM 304 Compulsory Strategic Management 3
MBM 305 Compulsory Entrepreneurship & Innovation Management 2
MBM 311 Elective (Marketing) Consumer Behaviour 3
MBM 314 Elective (Marketing) Marketing of Services 3
MBM 315 Elective (Marketing) Integrated Marketing Communication 3
MBM 316 Elective (Marketing) Sales Distribution & Logistics Management 3
Total Credits 23
Semester 4
Code Course Category Name of the Subject Credits
MBM 400 Project Work Practical Training in Industry 20
Total Credits 20
Total Credits for Degree 103
Semester 5
Code Course Category Name of the Subject Credits
Total Credits 24
Semester 6
Code Course Category Name of the Subject Credits
Total Credits 24
Total Credits for Degree 148

Admission Process

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Registration
1
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Online
Application Form
2
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Document Verification
By University
3
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Student Registration
And LMS Activation
4

Program Fees

Students would Pay Rs. 1000/- as Non Refundable Admission Fees

Program Sem 1 Sem 2 Sem 3 Sem 4 Total
MBA 32500 32500 32500 32500 130000
International fees plan (INR)
Program Sem 1 Sem 2 Sem 3 Sem 4 Total
MBA 65,000 65,000 65,000 65,000 2,60,000

NBFC Based No Cost EMI : Annual Fees Plan

"No Cost EMI Application Form needs to be filled by students along with the Admission Process."
Program Student Down Payment EMI Tenure Student EMI Applicable Fees
MBA 6,951 12 5,417 Rs. 65000 + NBFC Proc. Fees
*Note Rs. 1000/- Registration Fees to be Paid Separately on VGU Admission Portal and then pay Down Payment to NBFC

*Note

  • The Facility for EMI based Finance Option is offered by Non Banking Finance Company (NBFC)
  •  By Applying to above Finance led EMI based Fees Plan, the students undertakes that he / she is applying for a Loan from the Non-Banking Finance Company
  • The Loan is subject to Finance based Eligibility Criteria of the NBFC Partner of the University
  •  University has no role to play in the finance option as this is only a facility for students extended by the University
  •  By selecting Loan Facility Student Undertakes to abide by all the norms of NBFC towards the Loan Facility extended
  •  Admission is subject to eligibility norms of the university
  •  Student should submit the signed Student Declaration Form while applying to the same at the time of admission. Download the same.

Rs. 1000/- Registration Fees, Non-Refundable Extra paid at time of Registration; then student pays Semester wise fees separately.

10% Discount - Scholarship for Marks between 60% to 75% for Degree Program if applying for PG Program
Program Sem 1 Sem 2 Sem 3 Sem 4 Total
MBA Rs.29250- Rs. 29250/- Rs. 29250/- Rs. 29250/- Rs. 117000/-
20% Discount - Scholarship for Marks above 75% for Degree Program if applying for PG Program
Program Sem 1 Sem 2 Sem 3 Sem 4 Total
MBA Rs.26000- Rs. 26000/- Rs. 26000/- Rs. 26000/- Rs. 104000/-
Future-Proof Curriculum

Designed By Academia-Industry
Experts

At Online VGU
What Our Students Say

Frequently Asked Questions ( FAQ )

Online Learning is that mode of learning that happens over the internet, using technological tools. Online Learning gives you the perks of attending the University remotely through online mode. It includes video lectures and live lectures, supplemented with reading material, presentations, case studies, assignments, assessments, and so on. Teaching-Learning process and the evaluation is carried out through Online Learning Management System.

Vivekananda Global University is providing Bachelor and Master's Degree Programs:

  • BBA
  • BCA
  • MBA
  • Msc
  • Students who are high school graduate (12th class pass)
  • Looking to join the industry immediately. Flexible hours and access to opportunities to work will be provided to them.
  • Focused on industry certifications with alternate career path will get credits for industry certification programmes integrated with the undergraduate degree.
  • UG students pursuing degree at a college/university and want to avail a dual degree online for learning specialization and skills for 22nd century.
  • Students looking to become a freelancer/entrepreneur in a chosen field. Special supervision will be provided for freelancing and entrepreneurship opportunity.
  • Students having financial difficulty in providing for their higher education studies but have the skillset to make a meaningful, prosperous life for themselves. Financial aid, loans and work-based payment formats are available.

Students who are undergraduate in their field: -

  • Looking to upgrade their profile with an industry led dynamic degree programme from a reputed university.
  • Looking to shift their career into a new age 22nd century skill based industry that has a better potential and is future proof.
  • Looking to pursue a competitive test prep or alternate career options that demands a post-graduation will get credits for industry certification programmes integrated with the undergraduate degrees.
  • PG students continuing their degree at a college/university and want to avail a dual degree online for learning specialization and skills for 22nd century.
  • Students looking to become a freelancer/entrepreneur in a chosen field. Special guidance will be provided for freelancing and entrepreneurship opportunity.
  • Students having financial difficulty in providing for their higher education studies but have the skillset to make a meaningful, prosperous life for themselves. Financial aid, loans and work-based payment formats are available.

Designed as per the University Grants Commission (UGC) Regulations, 2020, VGU is providing online degree programmes. This means that VGU provides flexible learning opportunities, e-learning material, and full-fledged programme delivery through the internet using technology assisted mechanism and resources. Students are not required to attend classes in-person and can study online from anywhere; all that is required is an internet connected device (phone/laptop/tab/computer). Examinations will be held online through remote proctoring and candidates are required to use a laptop or desktop computer with a functioning web camera.

VGU’s online degree programmes focuses on self-paced learning driven by video lectures and self-learning materials such as Recorded sessions, presentations, assessments, e-books, quizzes, and assignments. This is augmented by live online lectures (webinars) where students can interact directly with the faculty.

Yes, University Degree in Online mode is treated at par with regular mode Degree. You will be eligible for State and Central Government jobs, Private jobs, Higher Education like Ph.D. Education or jobs abroad.

As per the University Grants Commission (UGC) regulations, a student needs to complete 75% of the learning requirement to be eligible to appear for exams of an online degree programme that includes reading through the e-content, completing assignments and assessments on given time period, and attending classes on the student portal. Career advisory and skill development programmes are additional benefits provided to the students enrolled in online degree programmes being offered on www.onlinevgu.com and does not contribute towards the attendance requirement.

Vivekananda Global University (VGU) will help all their students online degree programs find a suitable career and support their efforts towards getting there. VGU’s placement assistance programs are designed to bridge the talent gap impacting various industries and job markets.

To facilitate opportunities for students and alumni of the online degree programs, VGU will be launching a job fair for their students in the final years of undergraduate and postgraduate programs. The job fair will be conducted virtually as well as in a few major cities (subject to social distancing norms prescribed by the relevant government bodies), and top companies across diverse industries will be invited to participate.

Apart from the job fairs, students will also have access to:

  • Sessions on how to improve CVs and professional networking profiles
  • Expert guidance on cracking interviews
  • Listing of relevant jobs at regular intervals
  • VGU’s campus recruiters include top Indian companies and MNCs. Some prominent recruiters are Accenture, Amazon, Oppo, Samsung, Genpact, Infosys, TATA, BYJU'S, Dell, ICICI Bank, Wipro, and other leading organizations.

Our Admission Team will contact you about your admission status via your registered email or phone number

Applications can be submitted online at www.onlinevgu.com by providing the required details. Once a candidate provides the required details, an admission counselor will reach out to them to assist with the application process. Alternatively, candidates can call us at 8530302900 or email mba.admissions@onlinevgu.com, and we will assist with the application process.

For the application, candidates are required to provide their Personal details, academic details, with Colour Scan Copy of ID proof, and upload the eligibility documents. The candidate need NOT send a printed application form to the university. In case of any clarification, the Vivekananda Global University (VGU) Admission team will contact the candidate.

Candidates will also be required to pay an application fee of INR 1000/- Please refer the Admission Manual for further details.

Mandatory documents:

  • Identity Proof – Colour Scan Copy of Govt. ID Proof- Aadhaar card, Passport, Voter’s ID, PAN card with Photograph.
  • Address Proof – Colour Scan Copy of Aadhaar card, passport, Voter’s ID, Bank Statement.
  • Colour Scan Copy of Class 10 marksheet
  • Colour Scan Copy of Class 12 marksheet
  • Colour Scan copy of All year Year Wise/All Semester Wise Degree Mark Sheets (for PG Programs only) OR Consolidated Mark Sheets also Accepted.

All submitted applications for the online degree will be evaluated for eligibility by the Admissions team of Vivekananda Global University. In case the university requires further clarification, the candidate will be intimated via email, SMS or a phone call.

Candidates will be notified by Vivekananda Global University within 48 Hours of submitting the application.

Yes, International Students can enroll in VGU's Online Bachelor's and Master's Degree programs.

Scholarships & Discounts will given as per University norms.For further details student can contact to Admission Team.

Student has to follow given Process :-

  • Prospective Students would be Counselled for the chosen Program by our Online Counsellors.
  • Prospective Students Registers Online by Paying Rs. 1000/- as Registration Fees. Fills all the details in the Online Application Form and Uploads all the Mandatory Document (Colour Scan Copies) for Admission Purpose.
  • Within 48 Hours, the University Admission Team member would verify all the documents as uploaded by the Prospective Student on the admission portal and approve the eligibility for the chosen program.
  • Only Eligible Cases, as approved by the Admission Team; the students would find a Fees Payment link activated in their My Account for Program Fees Payment.
  • After Program Fees Payment; eligible students would be getting access to the Learning Management System (LMS) to access the online courses within 2 days from date of program fees payment.

As the degree programmes are fully online, e-learning material will be available to students on the Learning Management System (LMS) based on the four-quadrant approach as per the UGC Regulations 2016 (Credit Framework for online learning courses through SWAYAM). E-learning study material includes (a) e-text materials; (b) video lectures; (c) audio-visual interactive material; (d) virtual classroom sessions; (e) audio podcasts; (f) virtual simulation; and (g) self-assessment quizzes or tests. Students are free to download the e-books as per their convenience.

Students will be assigned dedicated course mentors and coordinators to guide them in their journey at Vivekananda Global University. They can be contacted to clarify doubts using discussion forums, instant messaging, and email on the Learning Management System (LMS). Students can also interact with course coordinators during live webinars.

Yes, you are monitored during the entire duration of the Examination. Proctored Exam Technology also records your video and photographs and Artificial Intelligence tools are used to detect any unfair means used while appearing for Examination. Proctors are appointed to monitor the activities of the students throughout the duration of the Examination.

Eligible students once confirmed by University Team Member and the University would provide the Confirmed Enrolment Number immediately; Online VGU would provide LMS access to enrolled students for accessing the Online Program Courseware.

Students must score at least 40% in continuous evaluation and 40% in semester-end examinations in each course to successfully complete the program. In case the minimum score is not attained, they will need to apply for a repeat exam and improve their score to pass the course.

"The students are considered as passed in a course if they score 50% marks in the Continuous Evaluation (Internal Assessment) and end-semester Examinations (External Assessment)."

Each subject will have at least one mandatory assignment. This will be a graded assignment, and the student’s response will count towards their final marks.

Yes, All the programs have projects, but the number of projects varies from program to program. Kindly refer to the structure of the respective programs (given in the admission brochure).

For Master's And Bachelor's Degree - (n+2) years (As per UGC Notification on Specification of Degree, 2014)

Student can login to their My Account and can post their queries enabling the support team to revert for query resolution at esupport@onlinevgu.com.

Yes. According to the University Grants Commission (UGC), you can pursue an on-campus degree and an online degree simultaneously.

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